The influence of digital product attributes on the consumption demand for mobile money: the case of the MTN mobile money product in the Buea Municipality in Cameroon.
Serge Messomo ElleFubin Miriam EmbiPublished in: Int. J. Mob. Commun. (2023)
Keyphrases
- mobile phone
- mobile devices
- life cycle
- mobile technologies
- mobile services
- product design
- mobile learning
- mobile applications
- handheld devices
- product development
- internet shopping
- e learning
- camera phones
- customer demand
- production cost
- mobile environments
- production planning
- mobile computing
- digital content
- smart phones
- context aware