Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace.
Kenan KafkasN. Ziya PerdahciMehmet Nafiz AydinPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- purchase behavior
- sponsored search advertising
- online communities
- social influence
- online social
- online learning
- online retailers
- virtual communities
- discovering interesting
- social networks
- social network analysis
- data mining techniques
- life cycle
- electronic markets
- product information
- online stores
- pattern mining
- data mining
- case study
- comparison shopping