Extending CRM in the Retail Industry: An RFID-Based Personal Shopping Assistant System.
E. W. T. NgaiKaren Ka-Leung MoonJames N. K. LiuK. F. TsangR. LawF. F. C. SukI. C. L. WongPublished in: Commun. Assoc. Inf. Syst. (2008)
Keyphrases
- point of sale
- rfid technology
- radio frequency identification
- radio frequency identification rfid
- supply chain
- supply chain management
- test bed
- ubiquitous computing
- rfid tags
- personal information
- low cost
- key technologies
- customer relationship management
- rfid systems
- online shopping
- rfid reader
- data mining applications
- case study
- real time
- rfid middleware
- data mining methods
- real world