Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials.
Giovanni VecchiatoAnton Giulio MaglionePatrizia CherubinoBarbara WasikowskaAgata WawrzyniakAnna LatuszynskaMalgorzata LatuszynskaKesra NermendIlenia GrazianiMaria Rita LeucciArianna TrettelFabio BabiloniPublished in: Comput. Math. Methods Medicine (2014)