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Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation.
Yuan Shi
Ting Qu
Jia Shi
Lan Huang
Published in:
Ind. Manag. Data Syst. (2023)
Keyphrases
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electronic commerce
website
statistical analysis
quantitative analysis
multi channel
learning algorithm
artificial intelligence
multiscale
computer simulation
agent mediated