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Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation.

Yuan ShiTing QuJia ShiLan Huang
Published in: Ind. Manag. Data Syst. (2023)
Keyphrases
  • electronic commerce
  • website
  • statistical analysis
  • quantitative analysis
  • multi channel
  • learning algorithm
  • artificial intelligence
  • multiscale
  • computer simulation
  • agent mediated