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Predicting the influence of users' posted information for eWOM advertising in social networks.
Yen-Liang Chen
Kwei Tang
Chia-Chi Wu
Ru-Yun Jheng
Published in:
Electron. Commer. Res. Appl. (2014)
Keyphrases
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social networks
viral marketing
information sources
end users
information overload
social network analysis
online social networks
user interaction
social influence
website
keywords
social web
sharing information
social network data
information propagation