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How do gratifications to read reviews and perceived reviewers' credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective.
Harmanjit Singh
Somnath Chakrabarti
Utkarsh
Published in:
Comput. Hum. Behav. (2023)
Keyphrases
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electronic commerce
viewpoint
positive effects
reputation models
information technology
user satisfaction
perceived risk
committee members
information systems
intention recognition