Subtle persuasion: the unobtrusive effect of website-banner congruence on trust.
Peter de VriesThomas J. L. Van RompayPublished in: PERSUASIVE (2009)
Keyphrases
- website
- website design
- online dispute resolution
- ambient intelligence
- theoretical and practical implications
- trust model
- web pages
- multi agent systems
- management system
- trust evaluation
- social influence
- web usage mining
- perceived risk
- online stores
- marketing strategies
- social networks
- virtual communities
- information systems