Professionalizing Campaign Text Spam: How Technical Marketing Rhetoric Influences Rapid Change to the Professional Communication of Politics.
Ryan CheekSamuel T. AllenPublished in: ProComm (2023)
Keyphrases
- short messages
- text messaging
- social media
- text mining
- data mining
- marketing campaigns
- text retrieval
- communication networks
- instant messaging
- spam detection
- keywords
- text documents
- database
- communication systems
- long term
- website
- advertising campaigns
- information retrieval
- spam filtering
- customer relationship management
- information sharing
- social bookmarking systems
- affect sensing
- electronic word of mouth