Exploring the benefits and uses of web analytics tools for non-transactional websites.
Manya SleeperSunny ConsolvoJessica StaddonPublished in: Conference on Designing Interactive Systems (2014)
Keyphrases
- website
- web pages
- online resources
- social networking websites
- web content
- web technologies
- web information
- web applications
- internet users
- clickstream data
- web users
- end users
- web navigation
- semantic technologies
- web publishing
- rss feeds
- data mining
- business intelligence
- case study
- internet usage
- search engine marketing
- web sources
- web data
- web resources
- semantic web
- decision support
- web usage mining
- dynamic content
- learning analytics
- web crawler
- key performance indicators
- web design
- information sources
- web documents
- data analysis
- unstructured information
- information visualization
- browsing behavior
- emerging technologies
- mashup
- visualization tool