The Effect of Popularity and Social Density on Consumer Purchasing Behaviors.
Kaicong LiangHelen S. DuPublished in: PACIS (2022)
Keyphrases
- social media
- human behavior
- online shopping
- social behavior
- social bookmarking systems
- social norms
- social networks
- social interaction
- online social
- behavioral patterns
- social context
- behavioral intention
- individual level
- social relationships
- social influence
- perceived risk
- knowledge sharing
- purchase intention
- online retailers
- purchasing behavior
- association rules