Influence of Facebook Commercial Communications on Generation Z's Attitudes in South Africa.
Rodney Graeme DuffettPublished in: Electron. J. Inf. Syst. Dev. Ctries. (2017)
Keyphrases
- south africa
- south african
- information technology
- information and communication technologies
- social media
- individual differences
- attitudes toward
- higher education
- prior studies
- social networks
- social networking
- online social networks
- communication systems
- factors influencing
- data model
- information systems
- database