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On Modeling Influence Maximization in Social Activity Networks under General Settings.
Rui Wang
Yongkun Li
Shuai Lin
Hong Xie
Yinlong Xu
John C. S. Lui
Published in:
ACM Trans. Knowl. Discov. Data (2021)
Keyphrases
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social networks
influence maximization
viral marketing
influence propagation
greedy algorithm
special case
information propagation
diffusion models
social interaction
information diffusion
random graph models
social media
social networking
online communities
social relationships