Channel Integration towards Omnichannel Management: a literature Review.
Tobias MirschChristiane LehrerReinhard JungPublished in: PACIS (2016)
Keyphrases
- literature review
- quality management
- information systems development
- case study
- fuzzy theory
- requirements engineering
- enterprise wide
- information systems
- current issues
- information management
- knowledge management
- business process management
- management system
- multi channel
- design science
- management tools
- content management
- project management
- real world
- public libraries
- fuzzy clustering
- fuzzy logic