Large Social Networks can be Targeted for Viral Marketing with Small Seed Sets
Paulo ShakarianDamon PauloPublished in: CoRR (2012)
Keyphrases
- viral marketing
- influence maximization
- social networks
- seed set
- online social networks
- information diffusion
- greedy algorithm
- influence propagation
- diffusion models
- marketing campaigns
- social network analysis
- social media
- diffusion model
- social influence
- social relationships
- social networking
- link prediction
- influential nodes
- social interaction
- community detection
- network structure
- intrusion detection