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Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming.
Tyreal Yizhou Qian
Bo Yu
Robbie Matz
Lei Luo
Chenglong Xu
Published in:
Telematics Informatics (2023)
Keyphrases
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live streaming
social norms
online shopping
social networks
social interaction
streaming video
user experience
social media
peer to peer
limited bandwidth
network effects
next generation networks
user generated
behavior analysis
electronic commerce
ad hoc networks
coding scheme