Personalized E-Advertisement and Experience: Recommending User Targeted Ads.
Dana Al QudahAlexandra I. CristeaSuncica Hadzidedic BazdarevicSamar Al-SaqqaAli RodanWei YangPublished in: ICEBE (2015)
Keyphrases
- recommender systems
- user profiles
- user experience
- collaborative filtering
- user interface
- browsing experience
- user oriented
- user modeling
- personalized search
- display advertising
- targeted advertising
- user model
- personalized recommendation
- individual user
- personal preferences
- user requirements
- social awareness
- user defined
- relevance feedback
- end users
- providing personalized
- content based filtering
- user centered
- user specific
- sponsored search
- user ratings
- data sets
- information filtering
- web mining
- e learning