Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions.
Mohammad Khalaf DaoudDaoud Marzouq Al-QeedJassim Ahmad Al-GasawnehAbdulkrim ZianiPublished in: SNAMS (2023)
Keyphrases
- data privacy
- targeted advertising
- privacy preserving
- consumer behavior
- privacy preservation
- data sharing
- data quality
- privacy preserving data mining
- cloud computing
- sensitive information
- distributed data
- data mining
- privacy concerns
- social media
- original data
- information systems
- sensitive data
- online shopping
- decision making
- privacy issues
- data protection
- internet advertising
- database
- data model
- data collection
- feature space
- data management