Examining customers' trust in online vendors and their dropout decisions: An empirical study.
Patrick Y. K. ChauPaul Jen-Hwa HuBill L. P. LeeAnson K. K. AuPublished in: Electron. Commer. Res. Appl. (2007)
Keyphrases
- online retailers
- real time
- decision makers
- online learning
- trust model
- decision making
- customer satisfaction
- market segments
- website design
- online stores
- competitive advantage
- customer loyalty
- decision process
- marketing strategies
- trust management
- virtual communities
- social network sites
- potential customers
- reputation management
- service providers
- trust evaluation
- software vendors
- online banking
- end users
- social media