Consumer Intention Toward Participation in Proximity Marketing.
Hadeel Bahjat Al-HaddadMohammad Hasan GalibFadi HerzallahPublished in: Int. J. E Serv. Mob. Appl. (2024)
Keyphrases
- consumer behavior
- purchase behavior
- decision making
- internet advertising
- online consumer
- purchasing behavior
- data mining
- website
- marketing strategies
- electronic commerce
- online shopping
- social media
- perceived risk
- intention recognition
- technology acceptance
- short and long term
- information systems
- database marketing
- customer behavior
- search engine