Reducing the influence of framing on internet consumers' decisions: The role of elaboration.
Fei-Fei ChengChin-Shan WuHsin-Hui LinPublished in: Comput. Hum. Behav. (2014)
Keyphrases
- decision making
- internet usage
- online consumer
- purchase decision
- internet shopping
- information overload
- search advertising
- decision makers
- data sets
- making decisions
- neural network
- internet technology
- internet users
- social influence
- information services
- prior studies
- online advertising
- comparison shopping
- factors influencing