The Impact of Promotional Attractiveness Differences on Inaction Inertia in Online Shopping.

Ying-Feng Kuo Hsin-Hsien Liu Ting-Xuan Liu

Published in: MISNC (2023)

Keyphrases

online shopping
individual differences
customer satisfaction
mobile commerce
service quality
statistically significant
shopping behavior
database systems
product search
internet usage
satisfaction degree
electronic commerce
product descriptions
online shoppers