Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount.
Jinfeng YueJill AustinMin-Chiang WangZhimin HuangPublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- supply chain
- cooperative
- revenue sharing
- supply chain management
- multi agent systems
- quantity discount
- multi agent
- lead time
- operating costs
- supplier selection
- inventory management
- inventory control
- service level
- bullwhip effect
- decision making
- information sharing
- game theory
- stackelberg game
- rfid technology
- radio frequency identification rfid
- product life cycle
- customer demand
- distribution centers
- cost savings