Effect of Long Tail and Trust on Customer Motivation behind Online Shopping Use: Comparative study between physical product and service product.
Mahendra SinghYoshiki MatsuiPublished in: PACIS (2017)
Keyphrases
- long tail
- comparative study
- online shopping
- purchase intention
- customer satisfaction
- consumer behavior
- online retailers
- service quality
- online stores
- product information
- product design
- internet shopping
- product descriptions
- customer preferences
- recommendation systems
- shopping behavior
- social media
- online advertising
- life cycle
- product search
- online consumer
- online shoppers
- database systems
- marketing strategies
- quality of service
- service providers
- web services