Visualized Benefit Segmentation Using Supervised Self-organizing Maps: Support Tools for Persona Design and Market Analysis.

Published in: ACIIDS (2) (2020)

Keyphrases

self organizing maps
design tools
end users
visualization methods
image segmentation
design process
segmentation algorithm
unsupervised learning
learning algorithm
decision support
input data
data processing
maximum likelihood
supervised learning
training data
visualization tool
data sets
som neural network