The gender-brand effect of key phrases on user clicks in sponsored search.

Partha Mukherjee Bernard J. Jansen

Published in: CHI Extended Abstracts (2013)

Keyphrases

user clicks
sponsored search
keyphrases
search engine
web search
user behavior
online advertising
click models
keywords
domain specific
search result
user activity
relevance judgments
search behavior
user feedback
document retrieval
machine learning
web search engines
retrieval effectiveness
user preferences
web pages