Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior.

Gursimran Singh Walia Maninder Singh

Published in: Int. J. Online Mark. (2018)

Keyphrases

purchase behavior
social media
sponsored search advertising
social media streams
brand image
email
social influence
social media data
social media platforms
social interaction
short messages
social networking
user generated content
social networks
communication channels
real world events
message transmission