Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube.
Seok KangSophia DoveHannah EbrightSerenity MoralesHyungjoon KimPublished in: Comput. Hum. Behav. (2021)
Keyphrases
- virtual reality
- virtual environment
- computer graphics
- multimedia
- virtual world
- video sequences
- video content
- video data
- real time
- interactive virtual
- virtual training
- virtual humans
- social media
- three dimensional
- virtual museum
- virtual reality technology
- perceived usefulness
- learning environment
- virtual space
- online learning
- virtual reality environments