Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search.
Su YanWei LinTianshu WuDaorui XiaoBo WuKaipeng LiuPublished in: CoRR (2017)
Keyphrases
- sponsored search
- retrieval framework
- search engine
- click through rate
- keywords
- retrieval model
- click prediction
- video retrieval
- user queries
- relevance feedback
- online advertising
- information retrieval
- video database
- contextual advertising
- keyword search
- user experience
- matching scheme
- retrieval process
- retrieval systems
- web search
- click models
- web pages
- object retrieval
- product search
- document retrieval
- web documents
- web search engines
- search advertising
- display advertising
- search behavior
- query logs
- retrieval effectiveness
- user behavior
- vector space
- wordnet
- keyword extraction
- video data
- active learning
- user profiles