Manufacturing Strategy and Business Strategy in Medium-Sized Enterprises: Performance Effects of Strategic Alignment.
Louis RaymondAnne-Marie CroteauPublished in: IEEE Trans. Engineering Management (2009)
Keyphrases
- business strategy
- strategic alignment
- competitive advantage
- strategic decision making
- information technology
- competitive environment
- information systems
- knowledge management
- customer service
- business processes
- service quality
- economic growth
- customer relationship management
- market share
- business environment
- business information
- decision support
- web services
- artificial intelligence