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A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill.
Tsu-Pang Hsieh
Chung-Yuan Dye
Kuei Kuei Lai
Published in:
J. Oper. Res. Soc. (2020)
Keyphrases
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online advertising
sponsored search
spare parts
website
stochastic demand
social networks
dynamic environments
stock market
internet marketing
consumer behavior
search advertising
internet advertising
advertising campaigns
mobile advertising