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How differences in eWOM platforms impact consumers' perceptions and decision-making.
Qiang Yan
Shuang Wu
Yiqun Zhou
Lin Zhang
Published in:
J. Organ. Comput. Electron. Commer. (2018)
Keyphrases
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decision making
gender differences
attitudes toward
statistically significant
decision support
decision makers
decision support system
information processing
electronic word of mouth
data mining
fuzzy logic
decision process