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The influence of product integration on online advertising effectiveness.

Peijian SongHeng XuAngsana A. TechatassanasoontornCheng Zhang
Published in: Electron. Commer. Res. Appl. (2011)
Keyphrases
  • online advertising
  • long tail
  • user behavior
  • advertising campaigns
  • internet advertising
  • behavioral targeting
  • product information