Predictive model of consumer online purchase behaviour based on data mining.
HaoJie ZiPublished in: Int. J. Web Based Communities (2023)
Keyphrases
- predictive model
- data mining
- predictive analytics
- data mining models
- online stores
- purchase behavior
- online retailers
- historical data
- artificial neural networks
- online shopping
- electronic commerce
- internet shopping
- online shoppers
- data mining techniques
- business intelligence
- prediction model
- data mining applications
- data mining algorithms
- data warehousing
- probabilistic model
- neural network
- classification models
- data analysis
- consumer behavior
- machine learning
- classification rules
- data sets
- regression model
- knowledge discovery
- data sources
- association rules
- decision trees
- genetic algorithm
- real world