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How Social Commerce Characteristics Influence Consumers' Online Impulsive Buying Behavior in Emerging Markets.
Phan Thi Phu Quyen
Vuong Minh Ngo
Nguyen Cao Lien Phuoc
Published in:
Int. J. E Bus. Res. (2020)
Keyphrases
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online markets
market participants
online shopping
marketing campaigns
personality traits
comparison shopping
purchase intention
pricing strategies
data mining
search costs
group buying
social commerce
life cycle
electronic commerce
database
online retailers
internet shopping