Concepts and Tools for Marketing Intelligence Development.
Thabet SlimaniPublished in: Int. J. Innov. Digit. Econ. (2013)
Keyphrases
- information processing
- success stories
- case study
- long term
- decision support
- design tools
- design principles
- software tools
- financial services
- support systems
- development environment
- software developers
- competitive intelligence
- design concepts
- subject matter experts
- data mining
- innovative ways
- knowledge engineers
- conceptual models
- development process
- knowledge based systems
- website
- decision making
- artificial intelligence