Mastering successful parallel areas of complexity - a structured PM approach! Bicycle E-commerce in USA - a fast growing high tech company with an agile product portfolio entering the most complex market!
Thomas BaumannMichael KaiserPublished in: CSIT (2) (2017)
Keyphrases
- high tech
- small and medium sized
- customer support
- manufacturing companies
- market share
- decision making
- real world
- competitive market
- product information
- customer base
- product life cycle
- life cycle
- structured data
- portfolio optimization
- electronic commerce
- supply chain
- strategic decisions
- agent mediated
- consumer products