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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing.
Yiwei Wang
Lauren Xiaoyuan Lu
Pengcheng Shi
Published in:
Manuf. Serv. Oper. Manag. (2022)
Keyphrases
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email
electronic commerce
customer service
web services
spam filtering
customer satisfaction
service providers
service discovery
call center
service requirements
service oriented
heavy traffic
speech acts
enron email