Factors Influencing the Choice of E-Commerce Platforms for Shopping among Vietnamese University Students: a Case Study in Can Tho City.
Kim Ngoc Thien LyHong Minh Ngoc TranPublished in: ICCMB (2024)
Keyphrases
- factors influencing
- university students
- internet shopping
- shopping behavior
- factors affecting
- mobile learning
- learning outcomes
- electronic commerce
- questionnaire survey
- online stores
- perceived usefulness
- case study
- learning experience
- grounded theory
- mobile devices
- online shopping
- technology adoption
- business models
- higher education
- purchasing behavior
- e learning