Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns by Social Media Influencers.

Kevin Schwehm Jana-Kristin Prigge

Published in: ECIS (2022)

Keyphrases

social media
social networking
viral marketing
social networks
big data
user generated content
information diffusion
public opinion
neural network
information systems
website
social interaction
data sets
social context
real world events