How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership.
Hope KochUchenna PetersEric VillafrancaKevin J. KochPublished in: MIS Q. Executive (2019)
Keyphrases
- business intelligence
- big data
- case study
- knowledge management
- data mining
- technological innovation
- private sector
- electronic commerce
- information systems
- decision making
- business decisions
- predictive analytics
- learning analytics
- data analysis
- unstructured information
- business analytics
- data management
- business processes
- business process
- objective function
- business users
- data analytics
- business innovation
- learning community
- data warehousing
- support vector
- maximum margin
- process oriented
- predictive modeling
- business rules
- decision support
- decision makers
- end users
- training set
- information technology
- public private
- business objectives