Understanding the Trade-Off between Privacy Concerns and Perceived Benefits in SaaS Individual Adoption.
Jean Pierre GashamiYounghoon ChangJae Jung RhoMyeong-Cheol ParkPublished in: PACIS (2014)
Keyphrases
- privacy concerns
- trade off
- privacy preserving
- personal information
- behavioral intention
- perceived usefulness
- information disclosure
- theoretical and practical implications
- private information
- information security
- privacy preserving data mining
- data privacy
- cloud computing
- distributed data
- technology adoption
- e government
- security and privacy issues
- information systems
- perceived risk
- information technology
- end users
- factors that affect
- data structure
- preprocessing
- attitudes toward
- knowledge management
- data sets