Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors.
Shalom LevyYaniv GviliHayiel HinoPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- electronic word of mouth
- social media
- social network sites
- positive or negative
- online reviews
- social interaction
- attitudes toward
- prior studies
- social networks
- user generated content
- marketing strategies
- positive and negative
- computer mediated communication
- sentiment analysis
- knowledge sharing
- sentence level
- factors that affect
- learning environment