Explaining the Adoption of Value Metrics in Retail Banks' Customer Management.
Sven C. BergerSebastian F. MartinPublished in: FinanceCom (2007)
Keyphrases
- banking services
- commercial banks
- radio frequency identification rfid
- customer behavior
- driving forces
- information systems
- customer relationship management
- banking industry
- knowledge management
- management system
- data processing
- electronic commerce
- e government
- point of sale
- information technology
- financial services
- decision making
- saudi arabia
- internet banking
- data management
- supply chain
- customer service
- customer satisfaction
- information management
- decision support
- technology adoption
- customer data
- small and medium sized enterprises
- e learning