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Categorizing consumer behavioral responses and artifact design features: The case of online advertising.
Jian Tang
Ping Zhang
Philip Fei Wu
Published in:
Inf. Syst. Frontiers (2015)
Keyphrases
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online advertising
feature set
feature vectors
image features
search engine
feature selection
knowledge base
case study
feature space
text categorization
display advertising
visual stimuli
search advertising
advertising campaigns