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Why people use social networking sites: An empirical study integrating network externalities and motivation theory.

Kuan-Yu LinHsi-Peng Lu
Published in: Comput. Hum. Behav. (2011)
Keyphrases
  • social networking sites
  • social networking
  • social networks
  • social media
  • network externalities
  • user generated content
  • young adults
  • online social networks
  • internet users
  • electronic commerce