Login / Signup

The effect of online store atmosphere on consumer's emotional responses - an experimental study of music and colour.

Fei-Fei ChengChin-Shan WuDavid C. Yen
Published in: Behav. Inf. Technol. (2009)
Keyphrases
  • online stores
  • purchase intention
  • website
  • electronic commerce
  • recommendation systems
  • consumer reviews
  • online shopping
  • website design
  • structural equation modeling
  • feature selection
  • product quality
  • survey data