Login / Signup
GATS: Generative Audience Targeting System for Online Advertising.
Cong Jiang
Zhongde Chen
Bo Zhang
Yankun Ren
Xin Dong
Lei Cheng
Xinxing Yang
Longfei Li
Jun Zhou
Linjian Mo
Published in:
SIGIR (2024)
Keyphrases
</>
information retrieval systems
online advertising
advertising campaigns
behavioral targeting
user behavior
generative model
information retrieval
display advertising
long tail
user experience
web search
sponsored search
pairwise
expert systems
discriminative learning
knowledge base
artificial intelligence