Generating Campaign Ads & Keywords for Programmatic Advertising.
Ahmet BulutAbdelrahman MahmoudPublished in: IEEE Access (2023)
Keyphrases
- keywords
- display advertising
- contextual advertising
- search engine
- online advertising
- pay per click
- behavioral targeting
- advertising campaigns
- keyword extraction
- targeted advertising
- click through rate
- search advertising
- web pages
- sponsored search
- keyword search
- visual features
- user queries
- user behavior
- text documents
- semantic information
- web documents
- marketing campaigns
- web search engines
- wordnet
- text classification
- automatically generating
- textual information
- relevant documents
- social networks
- information retrieval