Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites.
Weirui WangSigal SegevYu LiuPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social networking sites
- instant messaging
- online communication
- social networking
- social networks
- online social networks
- young adults
- social media
- internet users
- online social
- life cycle
- communication tools
- african americans
- social software
- distance education
- user generated content
- virtual communities
- information systems